Wearing well-known brand labels makes you appear wealthier, more worthy of respect and can even help you bag a better job, the research found.
In one test, women who wore a well-known brand on their polo shirt were given almost twice as much money when they solicited for charity than when they wore non-designer outfits.
Interview: Wearing branded clothes not only increased a man's chances of being judged suitable for a job but even increased his salary
In another, wearing branded clothes not only increased a man’s chances of being judged suitable for a job, but even increased the salary those surveyed would offer him by 9 per cent.
The study, at Tilburg University, in the Netherlands, involved four experiments. They tested reactions to well-known brands when judging status and wealth, responding to an invitation to take part in a survey, assessing a potential employee and being asked to give to charity.
Researchers Dr Rob Nelissen and Dr Marijn Meijers said humans are failing to see beyond the surface and that we are being sucked in by advertising for designer brands. ( dailymail.co.uk )
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